Join our Canadian Cannabis Research Project - Free Cultivar Identification - Cannabis Authenticity and Purity Standard (CAPS) with Purity IQ

With a long successful history defining authenticity, purity and consistency within the wine and honey industries, Bruker Corporation, the world’s most respected global manufacturer of nuclear magnetic resonance (NMR) scientific instruments, in partnership with Purity-IQ and the Cannabis Council of Canada, will now be applying their gold-standard technology to the Canadian cannabis and hemp industry.

This research is being provided free of charge and without future obligation. Your business and brands have an opportunity to be part of building a diverse DNA and NMR database for this industry. This validated scientific reference library will enable the industry to identify cultivars and verify consistency in formulations of cannabis, hemp, and CBD products.

For more information about the Research Project and how to participate in the Early Adopters Advantage, click here!

On January 14th, 2021, the Cannabis Council of Canada launched its Sustainability Caucus with an inaugural Virtual Roundtable hosted by Grow Opportunity:

On April 29th, 2021, the Cannabis Council of Canada hosted a roundtable dialogue about the realities, implications and opportunities for value chain actors within the cannabis sector with the emergence of EPR pressures in Ontario.

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Our Mission

To act as the national voice for our members in their promotion of industry standards; support the development, growth and integrity of the regulated cannabis industry; and serve as an important resource on issues related to the safe and responsible use of cannabis for medical and non-medical purposes.

We stand firmly for keeping cannabis out of the hands of minors, helping to eliminate organized crime from the cannabis economy and creating jobs and opportunities for communities and Canadians across the country.


Canadians are ready for a balanced and innovative approach to legal cannabis consumption. Canada’s cannabis producers follow the strictest regulations, work with governments and organizations to help keep cannabis out of the hands of minors, while generating significant new economic benefit for the towns and communities within which we operate.


Canada’s cannabis producers are committed to working with governments at all levels to build and maintain strong regulatory processes for cannabis production and sale that are world-leading.


Using state-of-the-art technology and science, supported by an industry that respects and embraces strong regulation and sensible policies, we earn and build trust by helping to keep our communities safe and ensuring that Canadians enjoy the economic benefits of a new legal cannabis economy. We believe in a sustainable and innovative industry that continues to deliver consistent and reliable medical and recreational products for adult Canadians.