The cannabis council
The Cannabis Council of Canada (C3) is the national and international voice for Canada’s licensed cannabis producers and processors, advocating for a safe, competitive, and responsible industry. We promote high standards, foster economic growth, and work to ensure integrity within the regulated market. By advocating for fair regulations, high-quality standards, and economic opportunities, we work to ensure public safety, and foster a legal market that benefits communities, businesses, and consumers alike. Committed to eliminating the illicit market, we strive to strengthen Canada’s legal cannabis sector while driving innovation and economic opportunities. As the trusted national resource on the Canadian Cannabis industry, we engage with stakeholders to support the industry’s continued development and responsible use for both medical and recreational purposes.
Our Mission
Advocate for and promote a healthy, trusted, and competitive cannabis market that empowers Canada’s Licensed Producers to deliver high-quality, rigorously tested products to consumers while ensuring long-term financial sustainability. The Cannabis Council is committed to advancing the interests of its members by providing essential industry resources, engaging with policymakers to shape fair and progressive regulations, and championing policies that encourage sector growth while reducing unnecessary operational and financial burdens. Through collaboration with industry stakeholders, government bodies, and the public, the Council fosters an environment where innovation, consumer safety, and responsible business practices drive the future of Canada’s legal cannabis industry.
OUR INDUSTRY
Licensed
Canada’s cannabis producers follow the strictest regulations, work with governments and organizations, while generating significant economic benefit for the communities within which we operate.
Regulated
Canada’s cannabis producers are committed to working with governments at all levels to build and maintain strong regulatory processes for cannabis production and sale.
Trusted
We support a sustainable and innovative industry that consistently delivers reliable medical and recreational products for adult Canadians.
Paul McCarthy, President
As President of the Cannabis Council of Canada (C3), Paul represents the national voice of licensed cannabis producers and processors, advocating for a responsible, competitive, and sustainable industry. With a deep understanding of public policy and industry growth, he works to advance fair regulations, industry integrity, and economic opportunities for Canadians in the legal Cannabis sector.
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